Skip to content

company

Nothing

London-based consumer electronics company known for transparent-design phones, earbuds and headphones, and owner of the budget CMF sub-brand.

Known aliases

  • Nothing Technology

Relationships

No evidence-backed relationships are recorded.

Current stories

product3 publishers

Pixel 10a buyers now pay $100 more for the phone Google launched in March

Google has raised the Pixel 10a to $599 from $499 seven months after launch, with no change to the phone. Memory prices are reaching devices already on shelves, so handset budgets need room for rises partway through a model's life.

Perspective Coverage

3 publishers
Builder
Builder 13%
Operator
Operator 55%
Investor
Investor 32%

Reality

Evidence74
Adoption65
Hype gap+5
Incentives
Insufficient
Confidence72
product5 publishers

Nothing's $399 Headphone 1 Pro puts a switch on the ear cup that bypasses its own app EQ

Nothing's $399 Headphone 1 Pro carries a physical Flat EQ switch that turns off its app EQ and spatial audio so studio users can check mixes. Early reviews suggest most listeners will keep tuning in Nothing's app instead.

Perspective Coverage

5 publishers
Builder
Builder 25%
Operator
Operator 61%
Investor
Investor 14%

Reality

Evidence60
Adoption
Insufficient
Hype gap+10
Incentives
Insufficient
Confidence62
product3 publishers

Apple drops the $50 upcharge for noise cancellation in its entry AirPods

The $129 AirPods 5 now includes active noise cancellation at the price the ANC-free AirPods 4 held, and the wireless-charging version costs $149, thirty dollars under the AirPods 4 with ANC. The 50 percent improvement figure is Apple's own.

Perspective Coverage

3 publishers
Builder
Builder 20%
Operator
Operator 60%
Investor
Investor 20%

Reality

Evidence62
Adoption
Insufficient
Hype gap+15
Incentives
Insufficient
Confidence64