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Mounjaro

Mounjaro (tirzepatide) is Eli Lilly's injectable drug for type 2 diabetes and weight loss, acting as a dual GLP-1R/GIPR agonist.

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Hanmi's Cheaper Obesity Drug Eppe Could Undercut Lilly's Mounjaro More Than Novo's Wegovy

Hanmi Pharmaceutical's Eppe could launch in Korea before year-end at an estimated 150,000 won for four weeks, 45% below Mounjaro's cheapest listing. Lilly won about 85% of the market at a higher price than Wegovy, so Novo, which has cut once already, is the likelier incumbent to cut again.

Publishers:koreaherald.com

Reality

Evidence45
Adoption
Insufficient
Hype gap+25
Incentives
Insufficient
Confidence40