Apple kept last year's design, so the gains sit in a 2nm chip and a bigger vapor chamber. The one job for app teams: a smaller Dynamic Island that now holds three Live Activities.
Reality
- Evidence52
- Adoption22
- Hype gap+12
- Incentives62
- Confidence48
PCMag's week with the $1,299 phone found no outward change beyond new colours and an unchanged 6.43 by 3.07 by 0.34 inch body. The weight went up by half an ounce, and US models take eSIM only.
Reality
- Evidence45
- Adoption
- Insufficient
- Hype gap+35
- Incentives60
- Confidence55
Apple doubled the Neural Engine in the A20 Pro. In the one head-to-head Mashable ran, the new Pro Max and last year's model produced the same image in exactly the same time. That leaves battery and cooling as the upgrade case.
Reality
- Evidence42
- Adoption
- Insufficient
- Hype gap+22
- Incentives55
- Confidence38
Apple is expected to show an OLED touchscreen Mac within weeks, and the case for the cheaper MacBook Pro surviving beside it rests on a single panel-supply line item, while the prices attached to both tiers are still somebody's guess.
Reality
- Evidence26
- Adoption
- Insufficient
- Hype gap+45
- Incentives55
- Confidence60
Sidecar touch and fatter menu bar items are in the beta now. That makes finger-sized targets a this-cycle problem whether or not a touchscreen MacBook Pro arrives in October.
Reality
- Evidence26
- Adoption14
- Hype gap+44
- Incentives66
- Confidence33
Bloomberg's Mark Gurman reports Apple scrapped the M6 Pro and M6 Max to accelerate M7. The redesigned laptop expected this fall would ship with M5 Pro and M5 Max instead.
Reality
- Evidence20
- Adoption
- Insufficient
- Hype gap+45
- Incentives65
- Confidence38
A shrinking Dynamic Island, a blended rear finish and an A20 Pro rumored 18 percent faster are due next month. The layout, tooling and benchmark work starts before the keynote.
Reality
- Evidence28
- Adoption18
- Hype gap+42
- Incentives66
- Confidence55