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Aqara

Aqara is a smart home brand making connected devices such as locks, sensors, and cameras, often competing on price against bigger-name rivals.

Current stories

product1 publisher

Philips Hue sells the shape of the light for $400

At $400 the Liane rope light is already selling on Hue's website, with the $320 Signe fixtures due in October. What a buyer is paying for is mostly a mounting decision, plus the app scenes that come with it.

Publishers:gizmodo.com

Reality

Evidence55
Adoption20
Hype gap+30
Incentives65
Confidence45