leadership2 distinct publishers
MapQuest converts a map-label refusal into the top of the App Store
A thirty-year-old brand kept Lake Ontario on its maps and went to number one in Canada's App Store. The consequence lands on Google, whose rule of following the official register is now visibly a position rather than a default.
Publishers:businessinsider.comforbes.com
Reality
- Evidence62
- Adoption71
- Hype gap+26
- Incentives78