invest1 publisher
Management Science study puts the BNPL merchant fee onto the shopper who pays in full
Nearly one in three Americans has financed groceries with buy now, pay later, close to double the share of two years ago. A forthcoming WashU model of retailer profit finds the merchant fee comes back as a higher shelf price for everyone.
Publishers:fortune.com
Reality
- Evidence50
- Adoption55
- Hype gap+30
- Incentives40
- Confidence45