leadership1 publisher
Unit1 raised nearly £15m to tour avatars of musicians who no longer perform
Barney Wragg's Unit1 has money from Balderton Capital and U2's former manager to build hyper-realistic digital performers. Its first test rebuilt a KT Tunstall television appearance from twenty years ago.
Publishers:theguardian.com
Reality
- Evidence45
- Adoption12
- Hype gap+35
- Incentives70
- Confidence50