invest1 publisher
Fifty-eight percent of US card switchers promoted a card they already held
PYMNTS Intelligence counts 78 million US adults, 36% of cardholders, changing their primary card inside 24 months, and most of the winning cards were already open. Account counts hold steady and the interchange moves.
Publishers:pymnts.com
Reality
- Evidence42
- Adoption
- Insufficient
- Hype gap+18
- Incentives62
- Confidence48