Loading today’s stories
Product3 distinct publishers3 min readUpdated
Uber buys drone exposure rather than drones, and one number now carries the deal
The Zipline partnership repeats the robotaxi playbook: invest in every provider, build none of them. The stated target of a million deliveries a day by the end of 2029 is the testable part.
The Product Desk · Product desk
What happened
- Uber is investing in and partnering with drone delivery company Zipline with the goal of making one million deliveries per day using Zipline's drones by the end of 2029.
- Zipline drones will make the first deliveries on the Uber Eats platform by the end of this year, starting in Zipline's existing markets, with the companies wanting to expand into "dozens of U.S. cities".
- The companies did not disclose the amount Uber invested in Zipline.
- Uber has been taking on multiple drone delivery partners, replicating the model it adopted for robotaxis and other autonomous vehicle services, which is to bring as many companies onto its platform as possible.
- Uber sold off its own programs including the aerial ride-sharing service Uber Elevate and the Uber Autonomous Technologies Group, which was working on autonomous vehicles.
Compiled by The Product DeskSomething wrong?How this is made
Why it matters
Uber said on Monday that it is investing in and partnering with drone company Zipline, with the stated goal of one million deliveries a day on Zipline's aircraft by the end of 2029 [1]. The first Uber Eats deliveries are meant to happen by the end of this year, in markets where Zipline already flies, with expansion into what the two companies describe as "dozens of U.S. cities" [2].
The shape of this is familiar. Uber sold off both its aerial ride-sharing division, Elevate, and its self-driving unit, Uber Autonomous Technologies Group, and then spent its way back into the same categories as a platform rather than a builder [5]. It has committed more than $10 billion to dozens of autonomous vehicle providers [6], and its approach to drones is the same: bring on as many suppliers as will sign [4]. Zipline is not the first. Uber announced a partnership with the Israeli startup Flytrex late last year, also with a minor investment attached [7].
The Zipline investment amount was not disclosed [3]. That matters for how you judge the deal, because Zipline just closed an extended Series H of $800 million at a $7.6 billion valuation [11], which means Uber's cheque could be almost any size relative to that round and still be described the same way in a press release. With no capital figure to hold, the accountable number is throughput. One million deliveries a day works out to roughly 365 million deliveries a year [12], a volume no drone operator has demonstrated and one that will show up in Uber Eats order counts if it happens at all.
The commercial logic is stated plainly. Uber believes Zipline can fulfil an Eats order in five to ten minutes [8], and CEO Dara Khosrowshahi told the Wall Street Journal that "truly quick commerce is proving to be an even bigger market than the original food market was" and that it could be "an enormous tailwind for the next leg of growth for Eats" [9]. Zipline co-founder Keller Cliffton framed the partnership in terms of transportation revolutions changing where people live and how economies grow [10]. Read the second quote as what it is, and the first as a forecast about basket sizes that Uber has not yet shown.
The portfolio strategy has already produced one visible failure mode. Uber clashed with Waymo, its highest-profile autonomous partner, and the two are now expected to part ways when their contracts expire in 2028 [13]. They are also on opposing sides of a widening fight over autonomous vehicle regulation [14]. Buying exposure to everyone keeps Uber close to each technology, but it does not give it control over any of them, and a partner that grows large enough can leave with the demand it learned to serve.
Three things to watch. First, whether the end-of-year launch happens in a named market with a named store set, or only as a demonstration flight. Second, whether Uber ever reports a drone delivery count against the one-million-a-day target [1] rather than describing progress qualitatively. Third, the 2028 Waymo expiry [13], which will be the clearest read yet on whether Uber's aggregation model holds once a supplier has options.
Loading topic controls
Loading related stories