Reckless Bricks opens in a Bricks & Minifigs storefront the franchisor still lists as its own

Two days before a tarp went over the Bricks & Minifigs sign at 8110 S Houghton Road, the same location was recording sales through BAM's Patron point-of-sale system, according to a franchise owner posting in the company's operations channel as reported by The BAM Map ^[14][24]. Owners in that channel asked each other whether the new store was real or a publicity stunt ^[15]. On Saturday afternoon, with a red carpet out and customers in line, BAM's public store locator still listed the address as Bricks & Minifigs Southeast Tucson ^[17][22].

BAM's franchise agreement requires owners to pay the greater of 6% of revenue or $500 per month ^[8]. The $500 floor binds whenever a store turns over less than about $8,333 a month ^[20]. That is $6,000 a year, and 6% of revenue only if the store does $100,000 ^[21]. Ben said on his livestream that sales at the Tucson location were down 70% on the previous year, a figure Dexerto reports has not been independently verified, and that the owner believed the business was weeks from closing ^[11][12].

His offer to the rest of the system was a rebrand under his name and "pay me zero percent" ^[9]. "If this store is successful, then all of the other stores might follow," Ben said. "And so we're calling this the first domino." ^[10] The store's website describes it as veteran-owned and operated, and Dexerto reports that public material does not establish whether Schneider personally owns the business; on the stream he called it the owner's store ^[18].

The court order in the June suit lets Schneider discuss the case and carry on lawful investigative journalism, while restricting threats, trespassing, doxxing and interference with Bricks & Minifigs stores ^[4][5]. Opening a competing resale shop in a vacated unit falls outside that list. The party with a signature on a franchise agreement is the franchisee of record, and BAM's 2026 disclosure document lists Theodore and Ingrid Roberts as the operators of the Southeast Tucson store ^[3].

A franchisor can price this offer without a courtroom. On the smallest store on the roster, the owner who rebrands keeps the supply terms, the point-of-sale, the territory protection and the dispute handling, and gives up the name over the door. In Tucson the store reopened advertising LEGO sets, die-cast cars, custom minifigures, bulk bricks, trade-ins and birthday parties ^[19]. BAM marketing director Katelyn Fagan wrote to franchisees over Slack that "Corporate is taking swift, decisive, and appropriate action in response," according to The BAM Map ^[13]. The company has yet to say publicly what that action is ^[16].