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Five brokers cut JYP targets because two groups' availability is the entire thesis

iM Securities took its JYP target down 25% to 60,000 won on TWICE renewals and Stray Kids enlistments. The shares closed at 41,050 won, well below the 70,000-won range they traded at early in the year.

The Investor · Invest desk

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Photograph accompanying Five brokers cut JYP targets because two groups' availability is the entire thesis
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What happened

  • iM Securities cut its price target for JYP Entertainment to 60,000 won from 80,000 won, a 25% reduction, while keeping its buy rating; the cut was made a day before the 15th report date.
  • JYP Entertainment shares traded in the 70,000-won range early this year.
  • iM Securities analyst Hwang Ji-won wrote that as TWICE enters contract renewal season there is news of changes to the individual contracts of some members, that solo activities may take up a larger share going forward, and that the house is assuming more conservative group activity than a year earlier.
  • TWICE member Jeongyeon expressed her intention not to renew her contract, followed by reports that Chaeyoung also conveyed her intention to leave the agency.
  • Both Jeongyeon and Chaeyoung have said they will continue with TWICE's group activities.

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Why it matters

iM Securities cut its price target for JYP Entertainment to 60,000 won from 80,000 won, a 25% reduction, while keeping a buy rating [1]. The stated reasons were not the quarter: they were TWICE entering contract renewal season and the prospect of Stray Kids members enlisting for military service in succession over the next two years [3][6].

The quarter was weak on its own terms. Second-quarter consolidated operating profit fell 41.4% from a year earlier to 31 billion won, about 18% below market expectations [8][9]. That implies a consensus of roughly 37.8 billion won [1]. Revenue fell 15.1% to 183.1 billion won and net profit fell 40.3% to 21.7 billion won [10], which works back to prior-year revenue of about 215.7 billion won and operating profit of about 52.9 billion won, or an operating margin sliding from roughly 24.5% to 16.9% [2].

Note the asymmetry. The earnings miss was about 18% [9]; the target cut was 25% [1]. The larger number is the one attached to people, not to the P&L. iM analyst Hwang Ji-won wrote that with news of changes to some TWICE members' individual contracts, solo work may take a larger share, and that the house is now "assuming more conservative group activity than a year earlier" [3]. The trigger was member Jeongyeon signalling she would not renew, followed by reports that Chaeyoung had conveyed an intention to leave; both have said they will continue TWICE group activities [4][5].

The rest of the street moved the same way. SK Securities went to 66,000 won from 75,000 [11], Meritz to 65,000 from 79,000 [12], NH Investment & Securities to 69,000 from 83,000 [13], and Hana Securities set 58,000 [14]. That is a 58,000-to-69,000 band, an 11,000-won spread worth about 19% of the low end, averaging 63,600 won [3]. Against a close of 41,050 won [7], iM's cut target still implies about 46% upside [4]. Everyone is bullish and everyone is lower.

SK's Park Jun-hyung framed it plainly: Stray Kids enlistment and TWICE renewal uncertainty are a burden on medium- to long-term earnings, and longer activity and comeback cycles for TWICE should be assumed [11]. The offset offered is Stray Kids' September Stray City festival across three South American cities plus a headline slot at a major Brazilian festival, building non-Asian revenue [15][16], along with global character pop-ups and stronger licensing [17]. That is real, but it is revenue attached to the same members whose enlistment is the risk being priced.

Context matters for the drawdown: with funds concentrating in large-cap semiconductors such as Samsung Electronics and SK hynix, entertainment names were broadly weak [18]. The shares traded in the 70,000-won range early this year [2], leaving them roughly 41% lower [5]. J.Y. Park said in November 2023 that he would buy the stock without hesitation if he had spare cash, when it traded in the 90,000-won range, arguing for a three-to-five-year view [19][20]; he holds 15.37% [21]. The stock is about 54% below that level [6].

Watch whether TWICE's stated commitment to group work survives the individual contract changes, whether enlistment dates get disclosed or spread out, and whether Hwang's condition is met: junior-year groups and licensing growing fast enough to minimise the gap, and the Stray Kids non-Asian model spreading to other artists [6][22].

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