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Leadership1 publisher2 min readPublished

A KPMG engineer's billable work moved from writing code to assembling context

Justin Johnsen has been a forward-deployed engineer at KPMG for about a year. His account of one engagement puts months of requirements and context work ahead of a build that took roughly a month, then coaching the client's own team.

The Board Room · Leadership desk

Photograph accompanying A KPMG engineer's billable work moved from writing code to assembling context
Photo: businessinsider.com

What happened

  • Justin Johnsen, whom Business Insider identifies as KPMG's lead technical architect, said he has worked as a forward-deployed engineer for about a year, sitting with client teams across several accounts.
  • On one engagement he was hired to integrate several applications into a complex system, and after months of gathering requirements and refining context the team used AI to deliver in about a month.
  • A risk-scoring application he delivered pulls together the signals that measure how risky a customer or partner is, has AI reason across them and produce a score, and passes it to independent reviewers.

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Why it matters

  • decision Anyone writing an engineering ladder or a statement of work now has to decide whether requirements and context assembly is the senior, billable phase. On the engagement Johnsen described, it ran longer than the build.
  • constraint A preference for being in the client's office caps how many teams one engineer can sit with, so the claim of holding several clients at once rests on AI keeping the context.
  • exposure Once an AI-generated score enters independent reviewers' assessments, the engineer's choice of which signals to aggregate sits inside someone else's control, and the reviewers carry the judgement.
  • precedent If a client's next purchase after a fast build is coaching in the practices that made it fast, firms can sell adoption as the follow-on, and clients can expect documentation and artifacts in the handoff.

Read "months" at its lowest plausible value, two, and the preparation on that engagement ran at least twice as long as the build itself [2]. That changes what a statement of work has to price. It also changes who counts as senior: the person who can sit with a client's business owners for a quarter and come away with usable requirements.

"The bottleneck used to be software development and writing code; now it is gathering context and refining intent before development begins," Johnsen said [11]. He put the destination of that work in the data and integration layers, aggregating large volumes of data, getting AI to reason over it, and connecting systems that do not naturally talk to each other [14]. Much of his day is collecting the information AI needs, then pushing those outputs into client deliverables and applications [7].

After the fast delivery, the client asked how the team had moved so quickly, then asked Johnsen to help its own people adopt the AI and prompting practices behind it [10]. He says a forward-deployed engineer offers more than the traditional handoff, in which an integrator gathers requirements, builds the software and hands it back [17]. "I have seen plenty of mangled Salesforce implementations," he said [16]. The client gets the application plus the best practices, documentation and artifacts needed to adopt it [18].

Teaching a client's team to do the prompting is capability transfer, and it competes with the firm's next implementation fee. Here the transfer was what the client bought next [10].

The record is one practitioner's account, edited and condensed by Business Insider [20]. It identifies Johnsen as KPMG's lead technical architect [1]. It does not say whether forward-deployed engineer is a formal grade at the firm or how many people hold it [21]. It does show the calendar: five of his six years at KPMG predate the role [1], and he started as a software engineer when all the code was written by hand [4].

Johnsen said he can maintain context across multiple clients and projects at once [12]. He also prefers to be on site, because conversations happen organically and body language is easier to read in person than over Teams [15].

The signals used to measure how risky a customer or partner might be were brought together, AI reasoned across them and generated a score, and independent reviewers could then use that score in their assessments [13].

What to watch

  • Whether KPMG posts forward-deployed engineer as a titled grade with a pay band, or leaves it a description one practitioner uses.
  • Whether other clients buy the coaching follow-on after a fast build, or use the compressed timeline to argue the build fee down.
  • Any published detail on how the AI-generated risk score is validated before independent reviewers rely on it.
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