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ESMA seeks power to freeze crypto assets on 'reasonable grounds' in its MiCA review
ESMA asked the European Commission's MiCA review on September 30 for power to freeze crypto assets on 'reasonable grounds' and block scam websites. Unlicensed offshore firms courting EU customers face the most risk, and licensed providers would carry new marketing curbs.
The Investor · Invest desk

What happened
- The power to block scam websites would sit with national competent authorities, the country-level regulators that supervise firms day to day.
- It suggested measures against non-EU companies that solicit European customers without MiCA authorization.
- The proposals are recommendations that the Commission must weigh in its MiCA review, itself part of a wider debate on centralizing EU supervision.
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Why it matters
- exposure Non-EU firms marketing to EU customers without a MiCA licence would face both solicitation measures and domain blocks, and they hold no licence a regulator could pull instead.
- cost Licensed providers would absorb higher compliance costs and limits on how they advertise, and those costs land on firms that already paid for authorization.
- decision Custodians serving EU clients would need procedures for freezes ordered on a 'reasonable grounds' test, and both its definition and the route to challenge a mistaken freeze are still undecided.
- constraint Leaving website blocks to each national regulator limits how far the tool reaches when scam sites can relaunch under new domains.
ESMA's complaint is about time. Its submission says current procedures are too slow to deal with suspected criminal activity and unauthorized operators [3], and that threats tied to money laundering or terrorist financing can slip away before a regulator can act at all [4]. It wants the new powers for itself and for national regulators [13].
The freeze request matters most to firms that hold customer assets. ESMA wants to freeze crypto assets on what it calls "reasonable grounds" linked to financial crimes [2]. Crypto Briefing, which reported the submission, says that standard gives regulators speed, but how the threshold is defined and what recourse exists for anyone caught in a mistaken freeze will likely shape how the industry responds [10].
The Commission has three realistic options. It could take the package largely as written. It could fold the powers into the wider debate about centralizing EU supervision [8], in which case who holds the freeze power becomes as contested as the power itself. Or it could keep the powers and define the threshold narrowly.
I think the enforcement risk falls hardest on firms outside the EU that solicit EU customers without MiCA authorization, the group ESMA singled out [7]. A firm without a licence has no licence to withdraw. Website blocking by national competent authorities [5] is the tool that reaches it. Crypto Briefing argues that if the measures against unauthorized non-EU operators go ahead, authorized providers would face less competition from rivals that skipped the licensing process [12].
The counter-thesis is that licensed firms pay for most of this. A ban on misleading marketing techniques, framed as taking effect immediately [6], applies to every firm that markets to EU customers. Crypto Briefing also expects tighter rules to bring higher compliance costs, and marketing restrictions to change how digital asset companies grow [9]. The submission as reported does not put a figure on either the compliance cost or the size of the unlicensed offshore business, so the gain to licensed firms cannot yet be set against the cost.
Blocking has its own limits. Scammers can relaunch under new domains, and national regulators may apply the power unevenly across member states [11]. If domains reappear faster than regulators can block them, offshore operators keep reaching EU customers while licensed firms absorb the new marketing and freeze rules, and this view is wrong. For now the proposals are recommendations, and the Commission still has to weigh them in its MiCA review [8].
What to watch
- Whether the Commission's MiCA review proposal keeps the 'reasonable grounds' freeze test and writes in a recourse route for mistaken freezes.
- How the supervisory centralization debate settles which body, ESMA or national regulators, holds the freeze and blocking powers.
- Whether the misleading-marketing ban survives drafting with immediate effect or gains a transition period.