Leadership1 distinct publisher3 min readPublished
One engineer worked out that a single day of readings from 450 sensors would take him 32 weeks to review, and the fix Domtar landed on was a calendar and a queue rather than a better model. What it costs, the company will not say.
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Matthew McLaughlin's estimate comes out to something specific once you run the numbers. Thirty-two weeks of review for one day of readings [4] works out to 224 analyst-days per day of data [16], which is another way of saying the mill was generating analytical work about 224 times faster than one engineer could clear it. Spread across the fleet, that is roughly twelve hours of human attention per sensor per day of output [17]. A gap of that shape closes when the question of who looks, and how often, gets answered differently, not when the model underneath gets better.
The capability Domtar needed was already on the contract. Waites' full-service tier included an analyst who could learn the facility, its pain points, its personnel and its staffing levels, then tune the sensors' recommendations to them [6]. McLaughlin's contribution was to spend an entitlement the mill already held, and the extra instrument feeds he routed into it came from equipment the plant already owned [8]. His stated logic was that machine learning teaches you nothing if you teach it nothing [20].
Pair the age ceiling with the meeting cadence and the design becomes legible. Thirty days is about four weekly cycles [18], so an item can be raised, missed, raised again and still close inside the window, and an item that expires has been visibly passed over four times. What Domtar built is administrative rather than mechanical: a clock on attention, not on machinery.
What the record grants is a timeline and one mechanism. McLaughlin said improvements became noticeable within three months of the more active approach [9], and the savings channel described in any detail is lubrication, where the analytics helped set a lower viscosity grade so motors use less horsepower and draw fewer amps [14]. Neither comes with a magnitude. That is enough to justify copying the method, and short of what a finance team would need to underwrite a payback case.
This is one mill, one engineer, and a vendor chief with an obvious interest in saying his product needs a devoted internal champion, or in Rob Ratterman's phrase, someone who becomes a lighthouse for the whole company to follow [11]. That framing holds up. The mechanism is less clean, though: the workflow Ratterman describes has the AI doing the primary analysis while diagnosis still runs through his analyst, on-site vibration specialists and Domtar's own maintenance staff [10]. McLaughlin's own account points the same way: he treated the installation as an advanced system that could not be administered like a legacy predictive maintenance program [19].
The trade-off comes down to this: sensors get added by purchase order, but triage capacity has to be added by roster, and those two things do not move on the same schedule. A plant that buys the first without staffing the second ends up with a longer queue and the same failures. This quarter the decision is whether to fund the standing hour and name its owner, and next quarter's test is whether the 30-day ceiling holds now that the engineer who set it has been promoted to reliability superintendent [1].
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McLaughlin told Business Insider: "It would take 32 weeks for me to analyze all the data we were getting in one day."
The analytics help Domtar fine-tune maintenance, including the lubricant's viscosity grade; with lower viscosity the motors use less horsepower and draw fewer amps, driving down costs, according to McLaughlin.
Domtar declined to disclose its AI costs to Business Insider, and McLaughlin said the system is worth every penny and that the expense is very reasonable compared with other options.
Matthew McLaughlin joined Domtar in 2024 as a reliability engineer and is now a reliability superintendent at the company.
Early in McLaughlin's tenure, a motor failed at Domtar's paper mill in Kingsport, Tennessee.
McLaughlin said his manager asked him to review the entire day's sensor data, collected from 450 sensors, and recommend a fix for the failed motor.
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1 article · September 1, 2026
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One narrator, no paperwork
Follow any figure in this reporting and it terminates in the same mouth. The 32 weeks, the 1,546.65 saved hours, the fan belts nobody has ordered, the multimillion-dollar decisions — all McLaughlin's recollection, with the vendor's CEO as the only corroborating voice and a commercial interest in the same conclusion. Business Insider produces no work orders, no downtime log, no plant manager, and Domtar's finance side never speaks. The process details are concrete and checkable in principle; nothing in the story shows them checked.
One mill, deeply wired
Depth is real and unusually legible: the sensor estate has grown from 450 to 748, three additional instrument feeds now go to the vendor weekly, and visibility runs from shift supervisors to the general manager with daily digests behind it. That is a programme in daily use, not a pilot. Breadth is absent — one Kingsport mill, one vendor relationship, no other Domtar site named and no other Waites customer described, so nothing here says the practice travels.
Two decimals of savings, blank on price
The framing sells a simple administrative fix, then the vendor's own CEO says the thing that made it work was a person who becomes a lighthouse for the whole company — that is not simple, and it is not administrative. Savings are quoted to a hundredth of an hour while the spend is withheld, which is precision pointed in exactly one direction. The underlying practice is modest and probably sound; the story's confidence outruns what a reader can verify about it.
Champion and vendor, same script
Three interests point the same way here. McLaughlin has been promoted to reliability superintendent on the back of the programme he is describing. Ratterman sells the system and uses the interview to argue that outcomes depend on a customer champion — an answer that converts any disappointing deployment into the buyer's shortfall. And the piece runs inside a Business Insider series about companies at the forefront of an AI supply-chain revolution, a frame that rewards a mill with a success story. Nobody quoted is positioned to say the sensors underdelivered.
Specific, unaudited, one-sided
We can be fairly sure of the mechanics — the cadence change, the aging rule, who sees what — because they are specific, mundane and unlikely to be misremembered. We can be much less sure of the results, since every one is self-reported by a participant with reasons to like the answer, and the cost that would anchor them is missing. One publisher, two aligned voices, no documents: enough to describe the practice, not enough to price it.