science1 publisher
Shoppers rewarded a fictional retailer that disclosed its labour shortcomings
Kühne Logistics University and co-authors at Tennessee and Tilburg put fair-wage disclosures for an invented clothing brand in front of about 780 US consumers. Admitting shortcomings lowered perceived fairness and raised trust at the same time.
Publishers:phys.org
Reality
- Evidence45
- Adoption
- Insufficient
- Hype gap+30
- Incentives60
- Confidence50