APR takes Medicube into Palacio de Hierro after filling Mexico's warehouse clubs
APR made Medicube the first K-beauty brand in Mexico's Palacio de Hierro, opening a permanent store with a second due this month. The counter sits above a network built first in warehouse clubs and beauty chains, so the brand now sells at both ends of Mexican retail.
Reality
- Evidence58
- Adoption50
- Hype gap+20
- Incentives65
- Confidence62