company

Rhode

Skincare and lip-care brand founded by Hailey Bieber, grown largely through social media and direct-to-consumer sales.

Current clusters

invest1 publisher

Blackstone shops ZO Skin Health at double the top price e.l.f. agreed for Rhode

Reuters reports Blackstone is exploring a sale of ZO Skin Health at around $2 billion. The dermatologist-channel brand's strongest disclosed figure is the share of patients who bought it twice in 2025.

Publishers:fortune.com

Reality

Evidence52
Adoption58
Hype gap+24
Incentives66
Confidence44