Skip to content

Person

Neil Saunders

Retail analyst and managing director at GlobalData Retail, frequently quoted on trends across apparel, grocery and e-commerce.

Current stories

investConfirmed4 publishers

Nike lost over $3 of Greater China sales for each $1 North America added

Nike now expects fiscal 2027 revenue to fall after $11.21 billion in first-quarter sales missed estimates and Greater China sank 26% currency-neutral. Its Pace overhaul adds about $300 million of charges this fiscal year, with role cuts from 2027 and savings stretching to 2031.

Perspective Coverage

4 publishers
Builder
Builder 4%
Operator
Operator 36%
Investor
Investor 60%

Reality

Evidence74
Adoption
Insufficient
Hype gap+5
Incentives35
Confidence68
investOne report1 publisher

Costco outsources its last mile to DoorDash and Uber

Costco's merchandise operation is built to break even. Most years its membership fees roughly equal its entire net income. A delivery fleet would have to come out of that line, so DoorDash and Uber get the work.

Publishers:fortune.com

Reality

Evidence58
Adoption62
Hype gap+10
Incentives45
Confidence62
leadershipConfirmed4 publishers

Dyson's $500 CameraJet trades the floss for a camera and a change of toothpaste

Dyson's record says the difference between a category-maker and a write-off is whether the annoyance being solved was real. The CameraJet puts that judgement on public test. The engineering was never the hard part.

Perspective Coverage

4 publishers
Builder
Builder 35%
Operator
Operator 28%
Investor
Investor 37%

Reality

Evidence58
Adoption24
Hype gap+32
Incentives70
Confidence63