Meta tests Facebook and Instagram versions that open on full-screen video
Meta is testing a Facebook that opens straight into full-screen video for some users in India, with a possible US expansion hinted for 2027. Brands and creators who reach people through followers now have reason to measure how much of that reach depends on the feed these tests push down.
Reality
- Evidence70
- Adoption15
- Hype gap+30
- Incentives60
- Confidence65