Apple's first touchscreen, tandem-OLED MacBook Pro is due by the end of November with M5 Pro and M5 Max chips, Bloomberg's Mark Gurman reports. For fleet buyers, the decision depends on who carries the laptop every day and whose work can wait for the next chip generation.
Perspective Coverage
4 publishers
- Builder
- Builder 24%
- Operator
- Operator 56%
- Investor
- Investor 20%
Reality
- Evidence35
- Adoption
- Insufficient
- Hype gap+25
- Incentives
- Insufficient
- Confidence45
Bloomberg's Mark Gurman says Apple's first touchscreen OLED MacBook Pro could arrive as early as October. The laptop reportedly keeps Apple's existing M5 Pro and M5 Max chips, so for teams buying Macs this fall, waiting is a decision about the display.
Reality
- Evidence35
- Adoption
- Insufficient
- Hype gap+20
- Incentives30
- Confidence45
Bloomberg's Mark Gurman does not expect a substantial redesign for the second-generation iPhone Duo. The comparison he reaches for is a MacBook Pro whose shape has been in the lineup since 2021.
Reality
- Evidence45
- Adoption
- Insufficient
- Hype gap+10
- Incentives35
- Confidence40
Apple is expected to show an OLED touchscreen Mac within weeks, and the case for the cheaper MacBook Pro surviving beside it rests on a single panel-supply line item, while the prices attached to both tiers are still somebody's guess.
Reality
- Evidence26
- Adoption
- Insufficient
- Hype gap+45
- Incentives55
- Confidence60
Reports point to a touchscreen OLED "MacBook Ultra" using the M5 Pro and M5 Max chips, with the M6 Pro and M6 Max skipped outright. That changes the refresh math on high-end Macs.
Reality
- Evidence28
- Adoption12
- Hype gap+38
- Incentives62
- Confidence34
Sidecar touch and fatter menu bar items are in the beta now. That makes finger-sized targets a this-cycle problem whether or not a touchscreen MacBook Pro arrives in October.
Reality
- Evidence26
- Adoption14
- Hype gap+44
- Incentives66
- Confidence33
Bloomberg's Mark Gurman reports Apple scrapped the M6 Pro and M6 Max to accelerate M7. The redesigned laptop expected this fall would ship with M5 Pro and M5 Max instead.
Reality
- Evidence20
- Adoption
- Insufficient
- Hype gap+45
- Incentives65
- Confidence38