invest1 publisher
Lotte Mart's pork gift set sales grew eighty times faster than its Korean beef sets
Presale numbers from Lotte, Shinsegae and Hyundai show the Chuseok trade-down running through protein choice and portion size at once, with total presale revenue up 55% in the window built on card discounts.
Publishers:en.sedaily.com
Reality
- Evidence45
- Adoption65
- Hype gap+15
- Incentives60
- Confidence55