person

Barney Wragg

British entertainment executive whose career includes senior roles at the music company EMI and the chief executive job at Andrew Lloyd Webber's entertainment group; founder of Unit1.

Current clusters

invest2 publishers

Balderton bets £20M that an avatar concert can move venues in four days

Unit1 Studio has raised £20 million in equity and production money for avatar concerts it says cost a fraction of ABBA Voyage's £140 million. Its evidence so far is a demonstration show moved between two London venues in four days.

Publishers:tech.eutechfundingnews.com

Reality

Evidence34
Adoption17
Hype gap+42
Incentives82
Confidence57

leadership1 publisher

Unit1 raised nearly £15m to tour avatars of musicians who no longer perform

Barney Wragg's Unit1 has money from Balderton Capital and U2's former manager to build hyper-realistic digital performers. Its first test rebuilt a KT Tunstall television appearance from twenty years ago.

Publishers:theguardian.com

Reality

Evidence45
Adoption12
Hype gap+35
Incentives70
Confidence50