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Company

Axel Springer

Publisher named as having struck a similar data deal with Palantir.

Known aliases

  • Axel Springer SE

Relationships

No evidence-backed relationships are recorded.

Current stories

leadership1 publisherOne report

Nextdoor maps 350,000 neighbourhoods to sell ads to businesses whose sales vary by location

Nextdoor has launched Neighborhood Intelligence, a map of 350,000 neighbourhoods that lets advertisers target ads by what locals are saying. It gives marketers with physical locations a finer way to split local budgets, though so far the case rests on the chief executive's word.

Reality

Evidence35
Adoption
Insufficient
Hype gap+35
Incentives70
Confidence45