Amazon is replacing its Fire tablets with three Alexa Tablets that run Google Play and cost $229.99 to $549.99. The old Fire line started at $59.99, Gizmodo reported, so the cheapest Amazon tablet now costs nearly four times as much.
Perspective Coverage
3 publishers
- Builder
- Builder 28%
- Operator
- Operator 38%
- Investor
- Investor 34%
Reality
- Evidence72
- Adoption
- Insufficient
- Hype gap+20
- Incentives68
- Confidence70
Amazon stopped making budget Fire tablets and launched Alexa models priced $230 to $550, its first on Google's Android. The prices extend Andy Jassy's push to make devices earn more, CNBC reported, though a memory shortage blurs how much is margin.
Reality
- Evidence72
- Adoption
- Insufficient
- Hype gap+15
- Incentives70
- Confidence70
Amazon devices chief Panos Panay let slip Neo, a new design language, as the Alexa Tablet became the first Amazon hardware named for its assistant. The Alexa name now sits on a device while Alexa+ is still labelled a preview.
Reality
- Evidence45
- Adoption
- Insufficient
- Hype gap+25
- Incentives55
- Confidence40
Amazon's Alexa Tablet 12 Pro takes the top of the lineup from the $155 Fire HD 10, offering up to 16GB of RAM and an optional matte 12-inch screen. For people who buy Amazon tablets to read, that screen and a new Kindle mode matter more than the Alexa+ pitch.
Reality
- Evidence50
- Adoption
- Insufficient
- Hype gap+15
- Incentives60
- Confidence50
Amazon cut its Fire TV stick range to three models, with a new $59.99 4K stick built on its own Vega operating system in the middle. Its new Alexa+ hub reaches Hisense and TCL sets in November and that stick only early next year, so the assistant is moving faster than the OS.
Perspective Coverage
3 publishers
- Builder
- Builder 20%
- Operator
- Operator 57%
- Investor
- Investor 23%
Reality
- Evidence55
- Adoption30
- Hype gap+20
- Incentives70
- Confidence60