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company

Activision

Video game publisher behind Call of Duty and other major franchises, acquired by Microsoft and now part of its Xbox gaming division.

Known aliases

  • Activision Blizzard
  • Activision Publishing
  • ATVI

Relationships

No evidence-backed relationships are recorded.

Current stories

product5 publishers

Xbox CEO Asha Sharma pairs a no-sale pledge with spending on Xbox's biggest brands

Xbox CEO Asha Sharma told the New York Times that Xbox is not for sale, after a summer of layoffs that hit the division in the thousands. For anyone planning around Xbox, the useful signal is which games the cuts spared and which ones Sharma has promised to fund.

Perspective Coverage

5 publishers
Builder
Builder 24%
Operator
Operator 37%
Investor
Investor 39%

Reality

Evidence62
Adoption50
Hype gap+25
Incentives70
Confidence58
product7 publishers

Microsoft hands Xbox's biggest franchises to three other publishers it owns

Halo development goes to a new team inside Activision, Rare and World's Edge move with it, and Obsidian now reports to Bethesda. Xbox Game Studios keeps a handful of teams and 268 fewer roles.

Perspective Coverage

7 publishers
Builder
Builder 23%
Operator
Operator 47%
Investor
Investor 30%

Reality

Evidence78
Adoption
Insufficient
Hype gap+15
Incentives55
Confidence74
product1 publisher

Microsoft reshuffles six Xbox studios in a 268-job reset

Microsoft cut 268 gaming jobs this week, laid off most of Halo Studios and moved Rare, World's Edge and Obsidian to new parents. Anyone planning around Game Pass or Xbox hardware now has to sort their commitments by what Microsoft has actually decided.

Publishers:theverge.com

Reality

Evidence55
Adoption
Insufficient
Hype gap+15
Incentives45
Confidence50