build1 publisher
OpenProposal turns the media-buying RFP into a catalog a buyer agent can rank
IAB Tech Lab's AAMP 3.0 adds a schema for publishers to describe ad products and answer briefs, then hands approved proposals to the AdCOM, OpenDirect and Deals API standards it already publishes. Comment closes October 22nd.
Publishers:runtimewire.com
Reality
- Evidence42
- Adoption15
- Hype gap+20
- Incentives72
- Confidence45