build1 publisher
Routing every query into Google AI Mode cut publisher clicks by 18.8 points
A preregistered trial pushed one arm's entire seven-day query stream into AI Mode. The 18.8 point drop in outbound clicks is therefore the effect at full substitution, and a publisher's own exposure share scales it.
Publishers:dev.to
Reality
- Evidence52
- Adoption
- Insufficient
- Hype gap+14
- Incentives68
- Confidence46