leadership1 publisher
An agency retainer commits to deliverables because deliverables are the part it can control
A founder six months into a marketing retainer had a running content calendar and a few thousand new followers with nothing he could trace to a customer. An Entrepreneur contributor argues the failure was written into the scope of work.
Publishers:entrepreneur.com
Reality
- Evidence24
- Adoption
- Insufficient
- Hype gap+18
- Incentives42
- Confidence55