invest1 publisher
Business travel buyers' spending plans outrun their trip plans by 11 points
GBTA's September poll puts optimism about the next 12 months at 63%, up from 41% in April. Underneath that headline, 56% of corporate buyers expect higher travel spend in 2026 and 45% expect more trips.
Publishers:cpapracticeadvisor.com
Reality
- Evidence55
- Adoption
- Insufficient
- Hype gap+20
- Incentives72
- Confidence50