invest1 publisher
Sixty-nine cents a shopper separates this Halloween from last year's record
The National Retail Federation forecasts $13.5 billion of Halloween spending, about 3.1% above 2025, though its own per-head and participation figures imply closer to 2% and both years are rounded to $100 million.
Publishers:cpapracticeadvisor.com
Reality
- Evidence58
- Adoption45
- Hype gap+20
- Incentives72
- Confidence52