Topic

Gross revenue retention

The share of recurring revenue a company keeps from its existing customers over a period, measured before any upsell or expansion is added back.

Current clusters

invest1 publisher

Holding a $150M ARR company flat costs $18M of new sales every year

SaaStr's case for taking an executive job at a flat unicorn rests on one sum: at 88% gross revenue retention, a $150M ARR business has to sell $18M of new ARR a year to report no growth. Two of its numbers disagree by $9M.

Publishers:saastr.com

Reality

Evidence32
Adoption: Insufficient
Hype gap+28
Incentives50
Confidence55