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Topic

Gig delivery platforms

Marketplaces that contract independent couriers to fulfil restaurant, grocery and general retail orders on behalf of merchants.

Current clusters

invest1 publisher

Costco outsources its last mile to DoorDash and Uber

Costco's merchandise operation is built to break even. Most years its membership fees roughly equal its entire net income. A delivery fleet would have to come out of that line, so DoorDash and Uber get the work.

Publishers:fortune.com

Reality

Evidence58
Adoption62
Hype gap+10
Incentives45
Confidence62