invest1 publisher
China's perler-bead craze opened about 2,250 stores in six months
Douyin put Gen Z group-buying orders for the craft up 9,018% over the Lunar New Year holiday, a count of orders on one platform, and QuestMobile's wider childlike-economy category has compounded at 20% a year since 2022.
Publishers:en.sedaily.com
Reality
- Evidence45
- Adoption62
- Hype gap+34
- Incentives66
- Confidence48