leadership1 distinct publisher
Memory at 300% ends the cheap phone: IDC cuts units 16.7% while market value keeps climbing
IDC now expects the steepest annual smartphone contraction on record in 2026, with revenue still growing. The memory bill has stopped being something vendors can absorb.
Publishers:idc.com
Reality
- Evidence45
- Adoption42
- Hype gap+28
- Incentives68