The Core Technology Fee's 50 cents per install becomes a 5 percent Core Technology Commission on October 1, and link-out commission drops to 15 percent.
Perspective Coverage
6 publishers
- Builder
- Builder 51%
- Operator
- Operator 26%
- Investor
- Investor 23%
Reality
- Evidence85
- Adoption
- Insufficient
- Hype gap+15
- Incentives65
- Confidence80
Apple's zero commission on external purchase links exists because a district court held the company in civil contempt, and the case that could remove that finding is now at the Supreme Court with the federal government on Apple's side.
Reality
- Evidence70
- Adoption35
- Hype gap+15
- Incentives65
- Confidence60
The justices agreed to review the contempt finding that followed Apple's compliance plan, the plan that allowed outside payment links and charged up to 27% on purchases made through them.
Reality
- Evidence74
- Adoption30
- Hype gap+10
- Incentives68
- Confidence72
The £260m deal arrives a month before trial with no admission of liability. Of that total, £100m pays the lawyers and funders who built the case, not the developers who paid the commission.
Reality
- Evidence62
- Adoption18
- Hype gap+16
- Incentives78
- Confidence57
A filing quoted by the Financial Times says Apple "may not earn a commission at all" on external purchases. That puts a documented floor under developer models that never had one.
Reality
- Evidence40
- Adoption
- Insufficient
- Hype gap+22
- Incentives62
- Confidence45