invest2 distinct publishers
Apple hands its $30bn App Store back to Eddy Cue's services division
Phil Schiller's exit moves app approvals and revenue-share policy out of marketing, where they sat since 2015, and into the services organisation that books the money, with Carson Oliver running the store day to day.
Reality
- Evidence52
- Adoption
- Insufficient
- Hype gap+18
- Incentives58
- Confidence