product1 distinct publisher
Advertisers tuned seven years of Amazon bids to a rule the FTC says applied one time in five
The FTC and 22 states say Amazon charged the full winning bid about 80% of the time while describing a second-price auction, so every target CPC built on that promise relied on a control input nobody had verified.
Publishers:thenextweb.com
Reality
- Evidence38
- Adoption86
- Hype gap+16
- Incentives72