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Xiaomi's $31,000 SkyNomad builds its luxury pitch into the floor plan

WIRED puts Xiaomi's coming SkyNomad at $31,000 and describes a cabin with sliding seat rails, front seats that spin to face the second row and a bench that folds flat in 30 seconds. Europe gets it in 2027.

The Product Desk · Product desk

Photograph accompanying Xiaomi's $31,000 SkyNomad builds its luxury pitch into the floor plan
Photo: cnevpost.com

What happened

  • Xiaomi used an event in Beijing this month to fill in the remaining details of its coming SkyNomad SUVs, including the pricing it had held back until then.
  • WIRED's headline puts the luxury-positioned electric SUV at $31,000 and argues that all Western brands should fear it.
  • The N90 Max Studio camper version lifts its roof by 100 mm to open a sleeping loft with 1.8 metres of headroom, heated flooring, a built-in projector and a 30-inch screen.
  • Xiaomi made its first EV in 2024 and is set to start selling cars in Europe in 2027.
  • The Chinese-made Jaecoo 7, nicknamed the Temu Range Rover, went from unknown newcomer in 2025 to one of Britain's best-selling new cars.

Compiled by The Product DeskSomething wrong?How this is made

Why it matters

  • decision A premium programme now has to decide whether a reconfigurable cabin is worth changing a floor plan for, because rails running from the front seats to the boot cannot be specced in later the way a massage seat can.
  • constraint If the best a Western flagship can offer is supplier-level content, a mid-cycle refresh has nothing to answer the SkyNomad's second row with until the next platform arrives.
  • exposure Retail coverage goes before sales do: an incumbent can lose a franchised dealer to a Chinese brand in a single year, which is harder to win back than a model comparison.
  • contradiction The cost-floor argument rests on a price printed in a headline with no trim or market attached, so the spec comparison is firmer ground than the price comparison for anyone planning against this car.

One press of a button in the back of an N90 and the second row is a flat bed in 30 seconds, with no mattress to fetch and nothing to unbolt [4]. Xiaomi describes the seating as "more like an Italian sofa" [9]. The sofa line is marketing copy. The bed is a packaging decision, and it only works because the floor is flat.

That floor comes from Xiaomi's Kunlun platform, with sliding rails built in from the front seats through to the boot, so every seat section can be moved [5]. The front pair spins a full 180 degrees to face the second row, floor-mounted tables slot in between the rows, the centre console travels fore and aft on a button, and rear legroom maxes out at over five feet [6]. For contrast, WIRED lists the current cutting edge in Western flagship interiors as power doors, multi-point massage seats, relaxation programmes with scent sprays, and a central console that moves maybe 10 cm [10].

Two different kinds of engineering sit inside that comparison. Massage seats and scent sprays are procurement: a supplier ships them, and they fit a car whose floorpan was frozen years earlier. Rails running the length of the cabin and seats that turn to face backwards are floor plan work, settled at platform sign-off. Xiaomi got to make that call recently. It built its first EV in 2024 and plans to sell in Europe from 2027 [11].

Set the headline price against the only figure the article states in full, the Jaecoo 7's £29,210, which WIRED calls a little over $39,000 [13]. That puts the SkyNomad roughly $8,000 cheaper, close to a fifth [20]. Xiaomi is copying the look as well as the price: the five-seat N70, in its Stealth Black Edition guise, looks almost exactly like a Range Rover from the outside, WIRED says [3]. The Jaecoo is the nearest thing to demand evidence in the piece, and it is a petrol and hybrid car whose marketing uses the word luxury liberally [13]. It sells well enough that WIRED's writer says his local Nissan dealer dumped the Japanese brand and became an official Jaecoo dealer for the 5, 7 and 8 [15].

The useful split for anyone writing a 2027 feature list is between what needs the floor plan and what needs a purchase order. The first pile closes at sign-off and reopens only with a new platform; the second can wait for the facelift. On Xiaomi's list, the rails and the rotating front seats sit in the first pile [5][6]. The walkie-talkie option, which runs on cellular coverage instead of short-range radio and looks very similar to tech Xiaomi already ships in its phones, sits in the second [8].

What to watch

  • Xiaomi's actual European price list when the 2027 launch arrives, and whether the $31,000 figure survives the trip.
  • Whether the Bentley and Range Rover flagship electric SUVs answer with cabin reconfiguration or with finish and materials.
  • Whether more UK franchises follow the Nissan dealer that switched its sign to Jaecoo.
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