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A top-quartile screen makes ICONIQ's 115% growth median a one-in-eight number

ICONIQ's new benchmark reports 115% median growth above $100M in ARR and 55% gross margins below $10M, from a pool whose entry requirement was three years of top-quartile growth. ICONIQ says these Pacesetters grow three to five times faster than the market.

The Investor · Invest desk

Illustration accompanying A top-quartile screen makes ICONIQ's 115% growth median a one-in-eight number

What happened

  • ICONIQ has published The Pacesetter Index, which replaces the firm's Enterprise Five Scorecard as its benchmark set for B2B software companies.
  • Entry to the index requires top-quartile revenue growth over the past three years and being AI-native or AI-driven, applied to a pool of top public software companies plus ICONIQ's own portfolio.
  • Median growth in the $100M+ ARR band is 115% and the top quartile is 165%, figures ICONIQ presents as the current standard for top performers rather than as market medians.
  • SaaStr reports that ICONIQ did not publish sample sizes for any of the index's four revenue bands, leaving the number of companies behind each figure unknown.

Compiled by The InvestorSomething wrong?How this is made

Why it matters

  • constraint The index cannot answer the question a board actually has, which is what share of AI-native companies at $3M in ARR are still trading at $30M, because past growth is the condition of entry.
  • exposure A seed company at $2M in ARR growing 200% was fundable in 2023 and sits below this cohort's median, so the comparator a founder is measured against has moved even where the company has not.
  • contradiction ICONIQ defends the narrow pool as the only way to see top performers, while SaaStr argues the same pool is mostly one firm's own book. The sub-$10M figures are a portfolio statistic.
  • decision Anyone pricing a 55% gross margin at small scale is underwriting the recovery to 80%, so diligence has to test contract repricing and inference cost.

Filter any pool to its top quartile and the median of what remains sits at the 87.5th percentile of the pool you started with, while the upper quartile of what remains sits at the 93.75th [17]. ICONIQ's admission test is top-quartile revenue growth over the past three years, plus AI-native or AI-driven [4]. So the 115% median at $100M+ [5] describes roughly the best company in eight in the pool it came from. The 165% top-quartile figure describes roughly the best in sixteen [18]. The filter window and the reported growth window are not the same, so both are approximations.

ICONIQ is explicit about the design. Some of today's leading companies sit well above aggregate medians and even top-quartile figures, the firm says, so identifying top performers means benchmarking against those companies [11].

The pool blends top public software companies with ICONIQ's own private venture and growth portfolio, on quarterly data from 2024 through Q2 2026 where available [3]. SaaStr says no public software company grows 900% below $10M in revenue. That leaves the public comps able to influence the $100M+ column and perhaps the $25M-$100M one, and puts the small bands inside ICONIQ's own portfolio [9]. SaaStr singles out the 2600% top-quartile figure below $10M as the cell most likely to rest on a handful of companies [8].

Margin was never part of the screen, so the margin column reports something the selection did not put there [4]. The curve recovers 25 points into the $25M-$100M band and gives back five above $100M [19]. ICONIQ's reason is that compute and infrastructure costs have made gross margin a metric to monitor actively, and that the benchmark for a healthy margin is still moving because greater usage drives both more customer value and higher cost [14].

SaaStr's headline pairs the growth and margin figures with $655,000 of revenue per employee [15]. A company at $100M of revenue hitting that number runs about 153 people [20].

The caution SaaStr attaches is that the multiples being paid right now are being paid against this table [12]. I'd call that the defensible use of it, since a founder can work out which column a buyer is marking them against. As a plan it runs backwards. The companies in the table are there for having already grown, and SaaStr notes the index cannot tell you anything about failure rates, survival, or what a typical AI company looks like [10]. Disclose an n per band, with cells wide enough to include companies from outside the portfolio, and the growth medians would describe a population [8][9].

What to watch

  • Whether the 115% median at $100M+ holds in the next Pacesetter update as the 2024-to-Q2-2026 window rolls forward.
  • Whether gross margin in the $100M+ band keeps sliding below 75% as usage-priced compute cost grows.
  • Whether buyers keep paying multiples against this table if the cohort's growth decays back toward the broader market.
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