Leadership1 publisher3 min readPublished
Uber halved the cost of an AI session by routing work away from frontier models
Cost per request is down 34% at Uber and cost per session down 52%, and total AI spend has been flat since March even as token use grew. Pinterest and AT&T report similar savings from open models.
The Board Room · Leadership desk

What happened
- Uber cut its cost per AI request by 34% and its cost per AI session by 52%, according to sources who spoke with The Pragmatic Engineer's Gergely Orosz.
- Uber's AI cost has been flat since March even though its engineers are using more tokens and starting more sessions than they were.
- The company had burned through its entire annual AI budget in the first three months of this year before the optimisation work started.
- AT&T cut its AI bill by 56% while measuring a 2% decrease in the quality of AI output after moving workloads to open models, The Information reported.
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Why it matters
- decision Engineering can be held to cost per session and cost per request from this quarter on. An annual AI envelope reports the overrun only after the quarter that caused it.
- contradiction The 50% headline is a unit cost, and Uber's actual bill did not shrink; a board that reads it as a spending cut will forecast next quarter's AI line too low.
- exposure Frontier vendors keep the hard tasks and lose the easy middle of the workload, since AT&T's developers reserve cutting-edge models for complex work.
- constraint Buying this saving requires an in-house agent harness and inference capacity, so a team with neither cannot get there by writing a usage policy.
Two of Uber's numbers do different work. A session now costs 48% of what it used to and a request costs 66% of what it used to [4][5]. Divide 0.48 by 0.66 and you get 0.73, so a session holds roughly 27% fewer paid requests than before, if the average request inside a session costs about what the average request costs overall [17]. Some of the saving is a cheaper unit. Some of it is fewer units per piece of work, which is what automatic compaction above 400K tokens and prompt caching inside Uber's own harness, Minions, are for [7].
The three companies are not evidenced the same way. Uber's percentages come from sources who spoke with Gergely Orosz [10], alongside Uber's own engineering blog post, which describes dozens of optimisations that cut token cost with no noticeable change in the quality of code its agents generated [8]. Pinterest's figure was said out loud on an earnings call [11]. AT&T's came through The Information [14]. Only AT&T put a number on the other side of the trade: a 2% decrease in output quality for a 56% cut in the bill [14], which is 28 points of cost for each point of measured quality [19].
"With open models, we are achieving cost per transaction at less than 8% of the cost of comparable closed proprietary models," Pinterest chief executive William Ready said [11]. Under 8% is a reduction of more than 12.5 times [18], at the far end of the 2-20x range Orosz gives for open models against frontier ones [9]. Ready credited compact models built for Pinterest use cases and open models post-trained on the company's own data inside its own secure cloud [12].
In May, Uber's COO said it was getting harder to justify spending on tools like Claude Code without seeing benefits from the leading models, in Orosz's account [3]. The list of tactics companies were trying at that point included per-developer monthly usage limits and knowledge-sharing sessions on cost-effective model use [1]. Neither appears in the account of how Uber got its number [20]. What is on the record is model selection, weekly benchmarking and request hygiene [7].
A skeptic would say this is arbitrage on a price gap that closes. Open models cost 2-20x less today [9], and nothing stops frontier vendors from repricing. The part of Uber's method that survives that is the cadence: benchmarks re-run every week against real work and updated [7]. That is also the part a twenty-engineer team cannot copy from a memo, because the same list assumes an in-house harness and an inference provider underneath it [7].
Austin, quoted by The Information on AT&T's results, said open source models are "just as good or better" than older models sold by the likes of Anthropic and OpenAI [15]. AT&T's software developers still rely on cutting-edge models for complex tasks, and the company employs 100,000 people [16][13].
What to watch
- Whether Uber's total cost stays flat through another quarter of usage growth, or longer sessions absorb the per-session saving.
- Frontier vendor pricing for mid-difficulty work: a list-price cut would narrow the 2-20x gap open models hold today.
- Whether other companies publish a measured quality delta the way AT&T did, instead of a self-assessed no-noticeable-change claim.