Leadership1 publisher3 min readPublished
Investor appetite for ESG data pushes competing raters to cover the same ground
In a paper forthcoming in the Journal of Finance, Ehsan Azarmsa and Joel Shapiro find that duplicated coverage costs investors precision, while the widest disagreement between two raters carries the most information.
The Board Room · Leadership desk

What happened
- Ehsan Azarmsa of the University of Illinois Chicago and Joel Shapiro of Oxford's Said Business School are the authors of a study of competition among ESG rating providers, forthcoming in the Journal of Finance.
- Their central finding is that competition can push providers to become generalists even where specialisation would produce more information, and the distortion is likeliest when investors weight ESG heavily.
- In their framework the widest disagreement between two providers arises when each specialises in a different category, which is also the arrangement that gives investors the most information.
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Why it matters
- constraint Mandating consistent scope across ESG raters would buy comparability by removing the divergence that, on this model, carried the most information to investors.
- decision A company scored differently by two providers has to choose between disputing methodology and documenting which subcategories each provider priced, and only the second question has an answer under this model.
- cost Investors pay for generalist duplication in lost precision at the moment their demand for ESG information is strongest, which is where the model says the duplication bites hardest.
The private incentive in this model is standalone usefulness, not contribution to the aggregate picture. Azarmsa and Shapiro build an investor who commits capital only after receiving sufficiently positive information on both environmental and social performance, which turns a single-category specialist into a complement whose work pays off only when someone else supplies the other half [4]. A provider that covers both categories can sell a rating that carries a decision by itself, and it does so knowing that the two providers together now produce less precise information than two specialists would [5]. The pull toward breadth is strongest exactly where investors weight ESG most heavily [3].
That inverts the usual reading of a low correlation between two scores. Divergence among major providers has been documented before, often taken as an argument for consistency and standardisation [11]; in this framework, the configuration that produces the widest disagreement is also the one that puts the most information in front of investors [7]. The tradeoff is comparability against depth. A common taxonomy would make two ratings agree more often, and by the paper's own logic it would achieve part of that agreement by deleting what the disagreement was carrying.
A rating gap is not automatically something to worry about, but that reading is incomplete. The authors cite Berg, Kolbel and Rigobon, who attribute 38% of the discrepancy in category ratings among major agencies to scope divergence, meaning differences in which subcategories each provider examines [8]. That leaves 62% of the discrepancy attributed elsewhere in the same decomposition [13], and Azarmsa and Shapiro are explicit that ratings also diverge because providers use different data or measurement procedures [10]. Read uncharitably, the paper's logic could hand raters a permanent excuse for never reconciling anything. The answer sits in the conditional: only scope-driven divergence earns the benign reading [9], the 38% is a market-wide average rather than a decomposition of any single company's gap, and nothing here tells a company which kind of divergence produced its own two scores.
What the analysis does not take up is the payment side. It describes an industry that collects, analyses and sells information about firms' ESG performance [14], and it derives provider behaviour from competition and investor demand [15], so reading it as a verdict on how raters treat the companies they rate goes past the evidence.
The comparison with credit ratings is where the practical difference sits. A credit rating resolves one dimension, credit risk, while an ESG rating aggregates categories that need not be related to one another [12]. Under this model, "which of our two ratings is correct" has no answer, while "which subcategories did each provider actually score" has one that a provider's own scope documentation can supply. That is a reporting-cycle question rather than a this-week question, and it changes what an issuer asks a rater for well before it changes anything an issuer publishes.
What to watch
- Whether the final Journal of Finance version, or later empirical work, maps scope divergence to specialisation at the level of individual rated companies.
- Any regulatory move toward a common ESG rating scope or taxonomy, which this model says would buy comparability with information.
- Whether providers publish category and subcategory scope in enough detail for an issuer to decompose its own rating gap.