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Science1 publisher3 min readPublished

68% of rural MAHA supporters say Trump's policies left local health unchanged or worse

AP-KFF polling of over 2,000 rural voters finds about 8 in 10, including 68% of MAHA backers, say Trump's policies hurt or did nothing for local health. Two-thirds of those backers call a candidate's MAHA support extremely or very important to their vote, so the gap reaches November's ballot.

The Scientist · Science desk

Photograph accompanying 68% of rural MAHA supporters say Trump's policies left local health unchanged or worse
Photo: kffhealthnews.org

What happened

  • About half of the rural registered voters surveyed identify with Make America Healthy Again, the movement the Trump administration has championed.
  • Health Secretary Robert F. Kennedy Jr. has used the MAHA label to back dropping long-standing vaccine guidance, research on ultraprocessed foods and investment in regenerative agriculture.
  • Nearly half of rural voters said their communities lack enough doctors or other health care providers, and a larger share said mental health workers are too few.
  • In Iowa's June Republican primary for governor, farmer and businessman Zach Lahn ran on a MAHA platform and beat Trump-backed U.S. Rep. Randy Feenstra.

Compiled by The ScientistSomething wrong?How this is made

Why it matters

  • contradiction Against the roughly 92% implied for other rural voters, the 68% makes MAHA identifiers more willing than their neighbors to credit Trump's health policies, even though most of them still do not.
  • constraint Because one number pools harm with no effect and asks only about perceived local health, campaigns cannot tell from it whether they face angry rural voters or unconvinced ones.
  • exposure Republicans running on Trump's health record are asking MAHA backers who weigh the issue heavily to credit results that most of those backers say they have not seen at home.

"Negative effect" and "no impact" are different verdicts, and the 8-in-10 figure adds them together [2]. By party they come apart. Most Democratic and independent voters said the administration's policies had hurt their health care costs and the health of people in their communities [6]. Republicans were likelier to say there had been no impact [6].

The 68% figure also sits below the rest of the rural sample. About half of rural voters identify with MAHA [1]. If that half answers at 68% and the whole sample at about 80%, the other half must answer near 92% for the average to hold [2]. The rounding in "about half" and "about 8 in 10" shifts that estimate by several points. Across any plausible range it stays above 80% [2]. MAHA identifiers are less likely than other rural voters to say the policies did nothing or did harm, and 32% of them gave some other answer [1][2]. The published account does not break down that 32% or give the survey's margin of error.

The question asks about the health of people where respondents live, as they perceive it [2]. A perception poll of that kind cannot show whether any policy changed cancer rates or vaccination in those towns. Mike Jager, a 58-year-old Republican pastor in Sumner, Iowa, who counts himself in the movement, called the impact on his community "minimal" but said Kennedy is moving the needle "in the right direction" [8]. "It's a beginning," Jager said. "It's a big ship to try and turn around and course-correct." [7]

David Peterson, a political science professor at Iowa State University, said the survey shows voters noticing "this weird split in the Trump administration" between what Kennedy messages and what Trump says and does [9]. In Iowa, he said, concerns about rising cancer rates are "a big deal," and many who identify with MAHA count taking on corporate agriculture and drug companies as part of being healthy [15]. Donna Klocke, 71, a Democrat whose husband died of cancer, farms 200 acres in Carroll County [14]. "We're in a farming community," Klocke said. "We use chemicals and pesticides and all kinds of things that aren't necessarily good for us." [14]

The report describes an "apparent disconnect" between the administration's MAHA-branded priorities and how rural voters see their reach [16]. In my view that holds for MAHA supporters too, though the gap is smaller among them than among other rural voters [2]. Most of them still say the policies have not improved health where they live [3]. Kennedy has campaigned for the movement's support ahead of tight midterm races, attending a MAHA bill signing with Iowa Gov. Kim Reynolds in May and going fishing with gubernatorial candidate Zach Lahn in August [12].

What to watch

  • A full AP-KFF topline that separates 'negative effect' from 'no impact' among MAHA supporters and reports the margin of error.
  • Whether Zach Lahn, who won Iowa's Republican primary for governor on a MAHA platform, carries rural voters in November.
  • Repeat AP-KFF polling after the midterms, to see whether the 68% among MAHA supporters moves as Kennedy's agenda runs longer.
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