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Science1 publisher3 min readPublished

A plastic surgeon rewrote her risk talk for male patients arriving with app screenshots

A plastic surgeon writing for STAT counts 1.6 million minimally invasive cosmetic procedures on American men in 2024 and says the consultation now begins in an app. She has swapped general warnings for named harms.

The Scientist · Science desk

Photograph accompanying A plastic surgeon rewrote her risk talk for male patients arriving with app screenshots
Photo: massgeneralbrigham.org

What happened

  • Minimally invasive treatments outnumber operations by roughly 16 to one in the 2024 male procedure totals, with almost 100,000 of the procedures done as surgery.
  • A plastic surgeon writing for STAT puts growth in procedures on American men at 4 percent and calls men the fastest growing population in aesthetics.
  • Her young male patients bring screenshots from apps telling them what they are supposed to look like, selfies of their asymmetries, and the names of influencers she looks up after the visit ends.
  • She says vague warnings have not worked, so she now names specific outcomes when patients ask about looksmaxxing practices.

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Why it matters

  • decision Consent in her office now has to cover the risks of the operation being booked and what a patient may buy from a non-clinician after leaving.
  • contradiction Her own clinic is the counterexample to a male-specific story: young women arrive with the same app screenshots and influencer names. The 4 percent describes a rate of change, and the behaviour behind it is not unique to men.
  • constraint Without a base period, the growth rate cannot settle whether more men are walking in or the same men are buying more treatments each year.
  • exposure Following Clavicular's advice costs enough that a student would have to borrow to pay for it.

Both totals count procedures. A man who has filler three times in a year appears in the minimally invasive tally three times [2][3]. The growth figure inherits that property. A 4 percent rise can come from new patients, from existing patients returning more often, or from more line items per visit. The piece does not give the base period, the data source, or the matching rate for women [1][22].

She wrote that if she had to pick a single word for the men she sees today, it would be influenced [7]. When a patient asks whether taping the mouth shut during sleep or bone crushing works, she counts the question as a good sign, because it shows the patient can spot something too good to be true. Neither practice does anything [8].

Looksmaxxing, which she defines as optimizing appearance through any available means, has gained traction among boys and young men [25]. The specific harms she now lists belong to practices carried out away from a clinic. Filler injected by anyone who is not a nurse or a doctor can cause permanent blindness [14]. Mycobacterial infection from improperly sterilized instruments can mean lifelong antibiotics [15]. Testosterone taken young shrinks the testicles, can cause infertility, and can stop growth early [17]. Bone crushing does not work, and the transformations posted online are puberty, weight loss, or both [16]. People can die from many of the treatments looksmaxxing influencers recommend, she wrote [24].

She grants the influencers their premise. They are wrong about the treatments but "correct in their diagnosis: We have built an economy that pays people for how they look," she wrote [10]. The evidence she offers for that is thinner than the claim. A reported relationship between higher follower counts, higher attractiveness ratings and likeability is a correlation among things that travel together online, and it does not show that a straighter nose raises anyone's income [12]. She also cites a "Zoom boom," which she describes as a statistically significant and sustained increase in facial plastic procedures among people who spend hours looking at their own faces on video calls [11]. That is a claim about who books surgery.

The CDC's 2023 Youth Risk Behavior Survey found 40 percent of high school students reporting persistent feelings of sadness or hopelessness, 20 percent considering suicide, and nearly 1 in 10 attempting it [18]. Those are figures for high school students in general, and she uses them as context for the appearance economy argument [23]. Every week she sees teenagers in her clinic whose career goal is to become an influencer [21]. She used to tell them, "I really want you to prioritize your education so that you can be financially independent," and it often fell flat [20]. One parent told her, "I really don't think he needs this, but I'm here anyway" [19].

What to watch

  • Whether a registry publishes 2025 male volumes with the base period and comparison rates the 4 percent figure would need.
  • Whether any clinical series counts complications from non-clinician filler and unsterilized instruments among looksmaxxing patients.
  • Whether professional bodies write app-driven appearance concerns into consent guidance for minors.
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