Sign in with ChatGPT brings a user's AI allowance into 16 partner apps

In the Dev Day demo ^[1], a user in ChatGPT sees OpenAI's own meeting app list the upcoming meetings on their calendar, lets the AI take notes, and gets a summary of follow-up items when the meeting ends ^[8]. None of it left the chat ^[8]. TechCrunch concluded from the day's announcements that ChatGPT is becoming the place where software gets discovered and used, by people and by agents ^[2].

OpenAI gives ChatGPT's audience as 1.2 billion weekly users ^[5]. So far, what users have been shown doing is that meeting flow, plus examples of revising a project in Figma and Adobe apps without leaving the conversation ^[8][9]. TechCrunch's report does not include figures on how often people accept a suggested app or come back to it after the first task. The same report notes that this is not OpenAI's first attempt at putting apps inside the chatbot ^[16]. It adds that ChatGPT has yet to make full use of its potential as a place to find apps ^[17].

TechCrunch says the allowance is what gives users a reason to take the suggestion ^[18]. The launch partners include Cognition's Devin, Notion, Vercel, T3, OpenClaw and Dactyl ^[4]. The sign-in also reaches beyond the first user. People can share apps with colleagues through the lightweight sites ChatGPT now builds, and each coworker signs in with their own credentials and permissions ^[10].

Enterprise customers can put committed OpenAI money only toward software OpenAI has approved ^[13]. Adobe and Figma are in both programs: they appear as design apps shown working inside the chat and as marketplace partners ^[1].

Agents move users the same way. TechCrunch argues that Dots nudge users to stop thinking about which app to use and to rely on their agent's suggestions ^[15]. That leaves a product team needing ChatGPT to suggest its app before any user sees it ^[6].

I think most teams should build one extension that finishes one task inside the panel ^[7], and keep their own sign-in available next to ChatGPT's. The more of a product that runs on ChatGPT's sign-in and allowance, the more of ChatGPT's audience it can reach, and the less of the customer relationship the team holds ^[3].

Two questions sort the decision. Does the user's task finish inside a chat panel? Does the buyer already spend through OpenAI?

- Finishes in a panel, buyer spends through OpenAI: build the extension and apply to the marketplace. - Finishes in a panel, buyer pays you directly: build the extension as a way to be found, and keep accounts and billing on your side. - Needs the full product, buyer spends through OpenAI: take a marketplace listing and leave the product where it is. - Needs the full product, buyer pays you directly: wait until launch partners can show how many suggested users came back.