Leadership1 publisher2 min readPublished
Memory costs push Apple's cheapest M-series desktop to £899
Apple's M6 Mac mini starts at £899, up from £599 for the M4 model, a rise the Guardian's reviewer blames on memory costs. Hardware refresh budgets drawn up on last year's list price for that machine are now out of date.
The Board Room · Leadership desk

What happened
- The Mac mini is the cheapest computer Apple currently sells with an M-series chip.
- The £899 entry configuration has 16GB of memory and 256GB of storage, with options running up to 32GB and 2TB.
- Elsewhere in the range, the M5 MacBook Air starts at £1,299, the M4 iMac at £1,499 and the Mac Studio at £2,499.
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Why it matters
- cost Each Mac mini in a plan priced at last year's list is £300 short, and on a per-seat budget that gap grows with every head counted.
- constraint Any fleet standardised on M-series Macs now has an £899 floor per seat, with no cheaper M-series model to step down to.
- decision At £899 a seat, replacing working machines early is harder to justify, and the reviewer's own case for the M6 is as a replacement for machines at the end of their useful lives.
Measured against the old list, the increase is about 50% [2]. A refresh budget approved at £599 a machine now pays for roughly two machines in every three it was meant to cover [3]. The budget holder can seek a new approval, cut the order or buy a different machine.
The memory explanation is the Guardian reviewer's. The review says the mini has been hit by "RAMageddon" like every other piece of electronics that contains memory [2]. That judgement comes from a single review of a single product. The mini is also the first Mac to get Apple's M6 chip [10], so the price moved in the same generation as the silicon. The review does not split the £300 between memory and the new chip, and it prices only Apple's range.
A skeptic on the buying committee would say the extra money buys extra machine. Against the M4 model, the multicore gain matches the price rise almost exactly, so the cost per unit of multicore work is flat [4]. Per unit of single-core speed, the cost rose about 20% [4]. For a team compiling code or editing video, the skeptic has a point. For staff who spend the day in email and spreadsheets, I think the committee was buying seats, and the added capacity is more than a basic desk needs. The Guardian's reviewer wrote, "For most people the M6 is more than enough" [6].
Within Apple's own list, the way to stay near last year's per-seat figure is the MacBook Neo at £699 [8]. That puts it £200 below the mini and £100 above the old mini price [5]. The Neo is a laptop, and its A18 Pro chip sits outside the M-series line [3][8]. Choosing it keeps the budget close to plan and gives up the desktop standard.
Each path commits the fleet beyond this quarter. A fleet that pays the £899 floor now keeps one desktop configuration. A fleet that moves to the Neo to protect the budget runs on a different chip family for the life of those machines, and every later purchase has to pick which standard it follows.
What to watch
- Whether the MacBook Air and iMac, still listed on M5 and M4 chips, take a similar step up in price when they move to the M6.
- Entry-level business desktops from other makers, as a test of the review's claim that every memory-containing device has been hit.
- Any Apple statement on what drove the £300 increase, or a price cut on the M6 mini if memory costs ease.