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A Yuanta broker out-earned his own CEO 24-fold in six months
Korean brokerages have tied retail pay so tightly to individual sales results that a trading boom now pays front-line contract staff many times what the people running the firms take home.
The Investor · Invest desk
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What happened
- Lee Jong-seok, a contract-based retail sales director at Yuanta Securities Korea, was paid a total of 22.72 billion won ($16.4 million) in the first half of the year, the top earner among brokerage staff, according to semiannual reports filed with the Financial Supervisory Service's electronic disclosure system on the 15th.
- Lee's 22.72 billion won was about 24 times the 929 million won paid to Yuanta Securities President Luo Zhi-feng.
- Lee is a contract employee handling equity brokerage sales and is paid performance bonuses tied to individual sales results under a personal contract.
- Lee earned 8.33 billion won in 2024 and 7.43 billion won last year, becoming one of the best-known high earners in the brokerage industry.
- In just six months this year Lee earned more than three times his previous annual pay.
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Why it matters
A contract retail sales director at Yuanta Securities Korea, Lee Jong-seok, was paid 22.72 billion won ($16.4 million) in the first half, making him the highest-paid brokerage employee in Korea on the semiannual reports filed on the 15th with the Financial Supervisory Service's electronic disclosure system [1]. That is roughly 24 times the 929 million won that went to Yuanta Securities president Luo Zhi-feng [2], which is what happens when a firm makes one pay line a percentage of transactions and the other a matter of board discretion.
Lee is a contract employee in equity brokerage sales whose bonuses are tied to his individual sales results under a personal contract [3]. He earned 8.33 billion won in 2024 and 7.43 billion won last year [4], so six months of a rallying market delivered about 3.1 times his most recent full-year pay [6] and 6.96 billion won more than his two previous years combined [7]. Retail staff also filled out the rest of Yuanta's disclosed table: Park Hwan-jin at 5.96 billion won, Park Jong-min at 4.80 billion won, Jung Woo-seok at 3.74 billion won and Yoon Eun-young at 2.81 billion won [8]. Those five together took 40.03 billion won, about 43 times the chief executive's package [9].
The pattern repeats down the industry, and the structure is visible in the split between salary and bonus. At Hana Securities, general manager Kim Yong-ki received 2.45 billion won, of which 54 million won was salary including monthly pay and 2.39 billion won was bonus, about 4.6 times the 536 million won paid to chief executive Kang Sung-mook [10]. Bonus accounted for 97.6 percent of his total [11]. Three more Hana branch specialists on contract cleared a billion won each [12]. At Korea Investment & Securities, Lee Jung-ran of the Apgujeong PB Center took 4.31 billion won, comprising 79 million won of salary and 4.23 billion won of bonus [17], or 98.1 percent variable [18]. At Samsung Securities, branch manager Shin Yun-chul's 1.47 billion won was about 2.4 times chief executive Park Jong-moon's 604 million won [13][14]. Shinhan Securities' Lee Jung-min, who runs the Family Office Gwanghwamun Center for wealthy clients, booked 2.84 billion won in six months, roughly 83 percent of her full-year 2025 pay [15][16].
The one executive who kept up shows why the others did not. Korea Investment & Securities chief executive Kim Sung-hwan received 4.59 billion won, the most among sitting domestic brokerage chief executives, and he is collecting bonuses deferred since 2022 in installments [19]. He beat his own private banker by 280 million won [20]. Executive pay is smoothed, clawback-eligible and paid late; contract sales pay is settled on this half's volumes.
For operators, the read is that Korean brokerages have converted retail distribution into a variable cost that expands with the tape and, in principle, collapses with it [21]. The test comes in the second-half filings and the first quiet quarter: whether the same contracts pay 80 percent less without renegotiation, whether salaried staff sitting next to 20-billion-won colleagues stay, and whether supervisors start asking what volume of client churn produced bonuses of that size.