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Invest1 publisher2 min readPublished

American Banker finds 35% of P2P users paying the instant-transfer fee always or often

Its survey of 1,000 US consumers found 75% want payment apps that work together and 65% of owners already keep more than one. The speed fee is the only money changing hands in the data.

The Investor · Invest desk

Illustration accompanying American Banker finds 35% of P2P users paying the instant-transfer fee always or often

What happened

  • American Banker's Market Intelligence team surveyed 1,000 US consumers through May and June about payment habits and their use of nonbank P2P apps and on-chain payment products.
  • Seventy-five percent of respondents said they want payment apps to work seamlessly together.
  • Thirty-five percent of P2P users said they hit instant-transfer fees always or often.
  • PayPal and Venmo are the only P2P apps that can transact with each other, a link that exists because Venmo is a PayPal subsidiary and that only began last year.

Compiled by The InvestorSomething wrong?How this is made

Why it matters

  • cost A bank matching a closed-loop app on speed has to give cross-app sending away at the point of use and carry the settlement itself, with no fee of its own to price against.
  • constraint Because only listed P2P apps report payment data to the SEC, and not in a standard format, the fee revenue a bank product would displace cannot be sized from public filings.
  • contradiction Want and friction are measured on different scales here: 75% ask for seamless apps, while 24% say a recipient not being on their app affects them always or often, and the design target depends on which number a product team believes.
  • precedent The only working interoperability in this market arrived through ownership. The cheapest route to the next one is buying the other app.

The report does not say how many of the 1,000 respondents own a P2P app [1]. That makes the user-level percentages ceilings. If every respondent owned one, the 65% holding more than one app [2] would be 650 people and the 35% meeting instant-transfer fees always or often [3] would be 350 [3]. The real counts sit below both.

The 57% needs unpacking as well. In the summary, 57% of respondents maintain multiple apps just to reach different recipients [5]; in the interoperability section, reach is the reason cited by 57% of multi-app owners [6]. On the second reading the figure is 57% of the 65% who hold more than one, or 37% of app owners [1], twenty points below the first [2].

One behaviour in the survey has consumers handing over money. The fee, hit always or often by 35% [3], against 18% who have abandoned a transaction because of an unexpected fee [8], which is roughly half the share of the routine payers [4]. Nobody pays to send funds across apps, because they cannot: the apps are closed loop, and money will not move from Venmo to CashApp [9].

The multi-app habit is concentrated by age. Seventy-five percent of Gen Z and 72% of Millennials hold two or more apps [11], and 43% of Gen Z hold three or more, 30% with three and 13% with four or more [12]. Among Boomers, 62% use a single provider [13], so 38% are multi-app [5], and 13% hold three or more [13], about 30% of the Gen Z share [6]. In Gen X, 34% hold one app and 39% hold two [14], leaving 27% with three or more [7].

American Banker's own conclusion is that because banks already hold the infrastructure, the regulatory trust and the capital, "they have a prime opportunity to enhance the payment frequency and interoperability consumers want" [16]. The demand underneath that is stated preference. The repeated payment is for speed, and the 18% who have walked away from a surprise fee [8] suggests tolerance is thin at the moment of checkout too.

There are other readings. The 36% of employees who want to be paid more frequently [15] is a sale to employers, a different buyer, with the fee landing on someone other than the consumer. Another is that the cohorts holding three and four apps now [12] age into single-provider behaviour the way Boomers have [13], and the gap narrows without anyone building anything. What would prove the fee thesis wrong is a bank shipping free cross-app instant transfer and keeping the routine fee payers who move to it.

What to watch

  • American Banker's promised second and third reports, on digital currency uptake and on cross-border flows it says run mainly through P2P apps.
  • Any listed P2P app breaking out instant-transfer fee revenue in an SEC filing, which would put a number on the pool a bank would forgo.
  • A bank or network launching free cross-app instant transfer, and what it charges for in place of the speed fee.
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