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Invest6 publishers3 min readPublished

Amazon took its Generac warrant at roughly 14% above the pre-deal close

The contracted number is $2.4 billion of generator deliveries across 2027 and 2028, about $1.2 billion a year against $4.2 billion of 2025 revenue, and Amazon holds an option on 1.69 million Generac shares at $200.93.

The Investor · Invest desk

Photograph accompanying Amazon took its Generac warrant at roughly 14% above the pre-deal close
Photo: wpr.org

What happened

  • Generac's filing sets initial deliveries of backup generators to Amazon at $2.4 billion across 2027 and 2028, with additional purchases that could total as much as $8 billion.
  • Amazon.com NV Investment Holdings received a warrant to acquire up to 1.69 million Generac shares at $200.93 each as part of the same arrangement.
  • Generac shares were up more than 19% in Thursday midday trading to just under $209, while Amazon shares gained about 2%.
  • Cummins closed unchanged at $527.48 through the session and Caterpillar rose 2% to $799.43, so the two listed peers moved a fraction of what Generac did.

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Why it matters

  • contradiction The published readings of the $8 billion differ by about $343 million a year of implied run rate, so anyone valuing the ceiling has to choose between William Blair's seven-year total and the Motley Fool's additional-purchases version.
  • constraint Generac's dilution schedule is now written by its customer's order book to 2033, so the shares only leave the company if Amazon keeps buying.
  • exposure Amazon holds an option on about $344 million of stock in a $10 billion company. That option makes the buyer of the generators a participant in the re-rating its own purchase order produced.
  • decision At the 15 times multiple Citi describes, the price already contains roughly the $3.6 billion the ceiling would justify, so a buyer today is paying for orders Amazon has not placed.

Amazon's investment subsidiary can buy up to 1.69 million Generac shares at $200.93 under the long-term supply agreement Generac disclosed in a regulatory filing [1][2]. Generac traded at $203.76 on Thursday morning, up 16% [5]. That puts Wednesday's close near $175.70 [1], and the strike about 14% above it [2]. More than 300,000 of the shares vest at once, and the rest vest in tranches tied to Amazon's generator purchases through 2033 [3]. At Thursday's price the full 1.69 million are worth about $344 million, a little over 3% of a $10 billion company [8][5].

Generac was up 28% for the year before the announcement, against about 10% for the S&P 500 [26]. By Thursday it was up 52% [25], so roughly 24 points of the year's gain came in one session [12]. Citi's Vikram Bagri kept a neutral rating and a $300 target, and called the deal "substantially larger than expected" [11]. His objection was to the price. "While the announcement is clearly positive, the after-hours reaction appears to reflect a valuation of roughly 15x the implied ~$1.2B annual revenue at a 20% EBITDA margin, which appears aggressive," Bagri wrote [10]. A 20% margin on $1.2 billion is $240 million, and 15 times that is $3.6 billion [6]; the 34% after-hours move on Wednesday added about $3.4 billion to a $10 billion company [7][7].

The $8 billion figure is getting quoted more widely than the signed $2.4 billion. William Blair's Brian Drab put an indication of $8 billion of spend over seven years on the agreement [13]. That divides out to $1.14 billion a year [8], against the $1.2 billion a year the signed deliveries already imply [3]. The Motley Fool's reading of the filing treats the $8 billion as purchases additional to the $2.4 billion, and that version comes to $1.49 billion a year [4][9]. Generac told investors in March that it expected $1 billion of data-center sales by 2028 and called that a "generational growth opportunity" [19]; the Amazon contract alone runs 20% above the whole forecast [11].

For Amazon the $2.4 billion is about 1.1% of the $220 billion of capital spending it now plans for this year [20][10]. For Generac it is 57% of 2025 revenue of $4.2 billion [9][4], and 1.5 times the roughly $1.6 billion data-center backlog reported in July [18][13]. Generac had already disclosed that it signed a contract on June 24 with a second hyperscale customer; the filing names Amazon [24].

24/7 Wall St. read Cummins' unchanged $527.48 as the clearest evidence that Thursday was a single-customer event and not a repricing of standby power as a category [17], with the industrials ETF up 0.1% and the S&P 500 ETF up 0.9% [15]. Baird's note points at something narrower. Michael Halloran wrote that "From previously getting little value ascribed to the DC business, this adds exceptional near-term profit/return contribution, long-term incentives, and durability/multiple on the business" [12]. What moved was the value of a data-center segment the price had been ignoring. The published accounts do not report Cummins' data-center revenue, so its exposure cannot be sized from them.

I would price the signed $2.4 billion and treat the $8 billion as an option Amazon controls, on the grounds that the later warrant tranches vest against orders that do not yet exist [3]. If the post-2028 tranches vest early, the ceiling behaves more like a booking. Should Amazon's orders stop after 2028, the unvested warrants never vest and Generac keeps the large-megawatt capacity it built for them; management said it would invest "to add further capacity as our pipeline of opportunities materializes" [21]. The sell side is split: eight firms held buy, outperform or overweight ratings on Thursday, and Barclays, Guggenheim and Citi were neutral or equal weight [14].

What to watch

  • Generac's next quarterly filing should show how many warrant shares vested against 2027 deliveries, and what the large-megawatt capacity build costs.
  • Whether the raised net income margin guidance of 9% to 10% survives the spending needed to serve Amazon's 2027 and 2028 volumes.
  • Whether Generac converts the third hyperscale customer it has been pursuing, which would put evidence behind the $8 billion ceiling.
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