Leadership1 distinct publisher3 min readPublished
Polarsteps, Leapsome and Clay each published internal rules on AI-assisted writing this year, after their leaders found that repeating the expectation out loud did not change what colleagues were sending.
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None of the three companies bans the tool [21]. What they do instead is relocate authorship: Leapsome's guideline states that "'AI wrote it' isn't an answer if someone asks what you meant," and that "Every word should be something you back" [13]; Clay's requires employees to stand behind every idea and sentence in a document [17]. Drafting itself is unaffected; the shift shows up afterward, in the conversation once the document lands, because the writer can no longer treat the model as a co-signer.
The cost these rules are aimed at sits on the reading side of the transaction. Clay's policy puts it in accounting terms: extra time a reader spends decoding your meaning is a multiplicative cost on the team, while time spent making it clear first is a one-time cost every reader benefits from [18]. Run the BetterUp and Stanford figures through the same lens and the order of magnitude is visible: 460 of the 1,150 respondents reported an instance in a single month [1], and if each of those was one instance at close to two hours, a 100-person desk team is absorbing roughly 80 reader-hours a month, the equivalent of two full working weeks [2]. That figure is a floor rather than a precise estimate, and it does not appear in any productivity dashboard, because dashboards count documents produced.
Which is where the trade-off gets awkward for whoever wrote the adoption mandate. Jessica Zwaan of Leapsome theorises that workers overuse AI precisely because they have been told its use is an imperative, and worry that a short note will make them look lazy [9]; her formulation is that people associate productivity with volume when productivity is clarity [10]. A company that pushed usage as the metric last year is now issuing a second instruction that partly contradicts the first. You cannot both measure AI adoption by output volume and ask for brevity; one of those two numbers has to stop being a target.
Read narrowly, this is manners dressed up as governance, a memo about memos, read once and filed. What gives it weight is what the policy replaces. Sophie Alpert, the Clay engineer who wrote its rules, said her goal was to create space for people to push back without it seeming like a personal judgment [16]; before that, her question about confusing passages drew the reply that she should ignore them [19]. A written standard converts an accusation of bad writing into a citation, and that is a different social act.
What the record does not yet show is effect. The three policies cover about 780 employees between them [4], all at software or software-adjacent firms, and they are weeks old: Clay gave its roughly 100-strong engineering team the rules about seven weeks before the other 82 percent of the company [3], and Leapsome's went live in mid-August [11]. Nothing in the account reports a before-and-after measurement of document length, reader time, or slop incidence at any of them [5]. The viral LinkedIn post from Clay's chief executive, with nearly 10,000 reactions as of September 3 [20], measures recognition among managers, not results.
So the honest verdict for anyone deciding this quarter is narrow. The evidence supports the claim that verbal nudges failed [1] and that written standards give reviewers something to point at. Whether they work depends on a person in the review chain being willing to return a document and name the clause, and that is next quarter's question, not this one's.
Ranked by verification strength, evidence, and original report placement.
Employers are instituting policies that outline where reasonable internal AI use ends and overreliance begins, and they say merely urging workers to curb the behaviour has not been enough.
Clare Jones, CEO of travel-app maker Polarsteps, said a formal policy creates a shared "touchpoint" rather than requiring leaders to repeatedly explain what is expected.
Amsterdam-based Polarsteps, founded in 2015, released a set of principles earlier this year on when and how its roughly 100 employees should use AI for internal writing.
Polarsteps' expectations include disclosing when staff have used AI and ensuring the final copy reflects their own reasoning and voice; employees may still use AI to brainstorm and draft but are expected to apply their own critical thinking before sharing the result.
A late 2025 survey from BetterUp and Stanford's Social Media Lab found that 40% of 1,150 full-time US desk workers had received AI slop from a coworker in the preceding month.
Survey respondents said dealing with each instance of AI slop took nearly two hours on average.
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Evidence-backed comparisons of source perspectives and observed adoption signals. Read the methodology
Which Builder, Operator, and Investor concerns the observed source mix emphasized—not a truth score.
Evidence, demonstrated adoption, hype gap, incentives, and confidence are assessed independently, each on its own current evidence. How these are measured.
Policy text quoted, survey taken on trust
The strongest material is close to primary: Business Insider quotes the Leapsome and Clay guidelines verbatim and gets the rationale from the people who drafted them. The weakest is the part carrying all the scale — the BetterUp and Stanford figures arrive as two numbers with no sample construction, question wording or link, so a reader cannot check what counted as slop or as an instance. And every account of how the rules land comes from the leadership tier that wrote them.
Rules issued at three firms, uptake unobserved
Adoption here just means the rules went out; whether staff actually follow them is still unknown. Clay gave its policy to roughly 100 engineers in mid-June and the other 450 staff in early August; Leapsome's 130 people in Berlin and New York got theirs in mid-August; Polarsteps published principles for about 100 staff earlier in the year. That is some 780 employees in total, set against a survey putting coworker slop in front of 40% of desk workers every month, which tells us how big the problem is rather than how well any of these responses works.
Modest claim, unmeasured results
Business Insider mostly keeps the claim where the evidence is: three companies wrote rules and think they help. The overshoot sits in the results. Jones says Polarsteps is 'getting so much human content now' and Zwaan reports mostly positive reactions, and that is the whole outcome section — no document lengths, no reader-hours, no count of slop before and after. Coining a trend from three private employers of about 780 people also stretches a bit further than the sample allows.
Vendors describing the problem they sell into
Zwaan's employer sells AI-powered HR software. The survey naming the problem comes from BetterUp, whose business is workplace coaching. Clay's chief executive converted his engineer's memo into a LinkedIn post that drew nearly 10,000 reactions, which is recruiting and brand value in its own right. That does not make the policies invented, but nobody quoted has an interest in reporting that the rules changed nothing.
Specific, checkable, single-sourced
Dates, headcounts and quoted policy language are precise enough to verify, and the speakers are the authors of the documents, so the factual spine is probably sound. What holds the number down is reach and timing: one publisher, one secondhand survey, three private companies, and only a few weeks between the newest rollout and publication — not long enough for anyone to know whether the writing actually got shorter.