leadership1 publisher
Walmart tests moving its in-store ad screens from the deli counter into the aisles
Ryan Mayward, Walmart's head of advertising, says higher-traffic endcap placements are in testing, in a business he puts at more than 70% margins against roughly 5% in core retail. Shoppers surveyed by Grocery TV mind shelf-level screens most.
Publishers:businessinsider.com
Reality
- Evidence45
- Adoption52
- Hype gap+30
- Incentives80
- Confidence55